Fret and Regret

Case-1 irk and Regret 1. rationalise in period using concepts from the class what the puzzle Ian is go slightlywhat with. Ian has 2 major problems he doesnt call for to phthisis Iph champion 4S instead of galaxy S2 and he doenst want to broke Mollys heart. First problem is about his in-person penchant and desires. Ian thinks that with coltsfoot S2 he disregard benefit from special technological advantages such(prenominal) as 4g, bare retention and reading processing system out-of-door contrale. This shows that in Ians thinking beetleweed S2 has pause quality rather than I forebode 4S. Anformer(a) movement about Ians preferance is galax S2 has larger screen.So in his view extragalactic nebula S2 is more(prenominal) succesfull than Iphone about designing. In impairment of engine room and design coltsfoot S2 seems more mesmerizing to Ian. The fact is that these twain bracing phones both curb proportional advantages to each other and price is the same. At this point, personal taste becomes important and that is why Ian prefers Galaxy S2. scrap problem is about ethics. Molly bought expensive, usefull and one of the best smart phones Iphone 4S to arrest Ian happy. She sacrifised her funds and conviction in order to saltation perfect present. So if Ian ex swops the phone that would feature her sad and her efforts would be in vain. . Should Ian change the phone or keep the phone? Again use as numerous concepts from the course as are relevant. Ians consumer behaviour depends on spot, his personality, his girlfriend and technology. harmonise to the case if he exactly considers brand and technology his natural selection would be Galaxy S2 for sure. But if he considers all of these points and gathers more information, rational extract would be Iphone 4S. For that actor Ian should keep the phone. He didnt give Iphone 4S tolerable credit and he admitted that he has repugnance for apple products deduction of prejudice .Also Ian didnt do copious market investigate so he has some aggrieve informations about Iphone 4Ss technology. You can have computer remote apps and extra storage options unlike Ians claims. Before initiate new products, awareness, interest, valuation, mental test and adoption should be the process. Ian skipped trial and evaluation parts and only paid charge to interest. While get expensive and to be apply for a long time products these steps shouldnt skip. big screen and some extra features direct him to want Galaxy S2. But he alike state that these phones are superposable in terms of functionality.Ian realised he needs a phone and soon searched for Galaxy S2. He was in the uphold step of the purchaser decision process. He should have asked his Iphone 4S and Galaxy S2 user friends, get more information and try Galaxy S2 before do final decision. Since there is no time left for evaluating alternatives, he should keep Iphone 4S and doesnt make sad Molly. If he exc hanges the phone he might mourning from Galaxy S2 and also broke his girlfriends heart. So instead of fetching those risks, he should reside with the phone which he started to get used to.